Whether it’s media relations, special events planning, community involvement or organizational development, we can work together to generate the best and most effective strategies for your business.
“Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics,” according to The Public Relations Society of America (PRSA).
It also encompasses the following:
- Anticipating, analyzing and interpreting public opinion, attitudes and issues that can have an impact on the operations and plans of the organization.
- Protecting the reputation of an organization.
- Planning and implementing the organization’s efforts to influence or change public policy.
- Community relations, which involves improving an organization’s image with the local or regional community.
- Media relations and communications with the press and other
At INNOVATiON, I focus on the following:
Media Relations
- Inform key media outlets
- Write news releases and media alerts
- Plan press conferences
- Generate positive publicity
Special Events Planning
- Implement publicity campaigns
- Organize product unveilings
- Coordinate special events
Community Involvement Strategies
- Handle corporate sponsorships
- Evaluate donation opportunities
- Participation in local charities
Organizational Development
- Help establish organization goals
- Improve corporate communications
- Develop employee incentives