This service focuses on promotional items that can be given to prospects and customers to further establish your business’s name. The effective use of promotional or “specialty” items requires strategic thought and planning. I can evaluate multiple options that fit in with your company’s brand.
Specialty advertising consists of products branded with a company logo or slogan and distributed at little or no cost to promote a corporate identity, or event. It is an excellent way to create ‘brand distinction’ in the marketplace.
Understanding how and when to use promotional items can help a business expand it’s messaging, increase customer loyalty and hopefully, generate new sales.
Businesses who invest in specialty advertising understand the ongoing exposure they gain with their customers and/or prospects.
Here are some findings:
- Research from group savings website Windfall has shown that 90% of people who receive promotional products use the product at least once a week and 87% keep a promotional product for longer than a year.
- The marketing firm PROmotion, LLC suggests that a single promotional item will average 334 impressions each month and 90% of people who receive an advertising specialty gift have a more favorable opinion of the brand.
The strategic use of promotional items should be given considerable thought and planning. I can evaluate multiple options that fit your business brand, that fit your budget and will communicate an appropriate and effective message.