Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy. Therefore, good marketing must be able to create a set of benefits for the end customer that delivers value through its services.
In business, “marketing” refers to the planning of, and steps taken, to bring merchants and consumers together. Advertising is but one step in this process. It’s the part that involves getting the word out concerning a business, a product, or the services a business is offering.
The Public Relations Society of America (PRSA) says “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
Specialty advertising, also known as promotional merchandise, consists of products branded with a company logo or slogan and distributed at little or no cost to promote a corporate identity, or event. It is an excellent way to create ‘brand distinction’ in the marketplace.
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